Each individual plays a dual role in the society depending on the group he belongs to . An individual working as Chief Executive Officer with a reputed firm is also someones husband and father at home. The buying tendency of individuals depends on the role he plays in the society.
Hi Jim, I am doing PEST analysis of the Nigeria. please help me
Whether you are relaxing at home or out with friends, the beer in your hand is more than just liquid in a glass: it's a complex beverage shaped by supply and demand, production and distribution, with a whole lot of regulation thrown in for that extra kick.
Political factors affecting a business range from bureaucracy, trade control and corruption level to government stability, regulation and deregulation.
The marketer must consider a number of channel intermediaries and their expectations. The longer the chain of intermediaries, the higher would be the prices of the goods.